↑ A little video about me! :)

Yi Liu, UIUX/Product Designer

Hayward, CA, US

I have...

4y of experience in Digital Designs

4y of experience in UIUX & Product Designs

GENERAL SITUATION:

A passionate, self-motivated, self-mentored, cross-functional designer with 4 years of experience in UIUX/Product Designs & 4 years of general digital design experience mostly in startup companies. I am familiar with agile and tense working environments.

 

DESIGN PREFERENCE:


Problem solving mindset; concern product logic>pushing pixels;  concern 'why' > 'how's; data-driven>guesswork.


IN WORK:

· INDUSTRIES

I had worked/cooperated in the industries of architecture, game, pest control, green energy, IoT, social media marketing agency, legal, e-commerce.

 
· IDEATION

I usually help my clients cleaning up product thoughts, and generate product flows and logic to fit the demands, and frame the app from raw ideas to prototypes with Figma/XD/Sketch.


· MATERIAL DESIGNS

When needed, I also take care of the BX/CX/UI creative elements like instructional, tutorial, advertisement videos/website/logo/illustration/motion graphics with Adobe Creative Suits.


· DATA-DRIVEN UX RESEARCH

I recently worked on data-driven UX research projects, set up A/B test, and user behavior analysis to help my team locate problems and validate decisions. 


· CODE

Familiar with HTML/CSS/JS and can fix CSS/HTML codes when cooperating with engineers to reach the desired result; can do basic Python (like to crawl data from sites).

 


OTHER BACKGROUND: 


· SPEED SKETCHES

When it comes to abstract design ideas, I can also do very quick sketches to present my ideas, to give narrative and visual communication to my stakeholders. I used to hit 2nd place of my home province’s artistic admission exam which had 36 thousand people participate every year. 


· LANDSCAPE ARCHITECTURE

My early career lays in Landscape Architecture Designer. Architecture trained me to design from a big picture, coordinate aesthetics with function, empathize with users. I had researched on user’s behavior patterns and ergonomics in space. This design thought has been inherited as part of my UX design process.

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